I don't have much to say except these advertisements are the best thing since Jil Sander's black and white advertisements from the 90s and is it a coincidence that Raf used to be the designer for Jil Sander?
I kept Fashademic while I was a PhD candidate at the University of Sydney, conducting my research on personal style blogs. My degree was awarded in September 2014. You can read my thesis, "O HAI GUYZ: Between Personal Style Bloggers, Their Readers, and Modern Fashion" by clicking the link in Press. Fashademic was totes a methodological exercise.