Tuesday, November 27, 2012

On fashion reporting before the digital era

"Of course, fashion editors are competitive now but... in those days we were reporting one look, the look. That was what fashion was about- and it was news. Women all over the world waited to be told whether they should chop two inches off their hemlines and that story on the front page actually sold newspapers. So fashion editors were reporters first; they actually crept around trying to get exclusive previews, bribing employees of couture houses to steal sketches, competing ferociously for a scoop."
-Anne Rice, fashion editor of British society journal Country Life on fashion reporting, 1984.

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