Wednesday, June 1, 2011

some teen cheese-wheel.

Blogging is not the same. It is fast and loose and about opinion, not fact. Nobody is that curious about facts anymore.

Who are the people who are the written equivalents of Scott Schulman (sic) and Tommy Ton? There has never been such brilliant vernacular photography before like that attached to the fashion world now. I think it has changed the way people feel about the fashion world and a whole different system has arisen because of it. People have developed a different kind of visual eye


It's the visuals that have the great impact and instantaneousness for the bloggers. And writing takes time. It's also harder to read off a screen. The pictures of people from the industry itself have changed things. The fashion industry has always been navel-gazing, we've always known about various figures within it: the editors, stylists, photographers etc. And the industry has always been very interested in its own machinations. But now it is everybody gazing at the navel!... the same is going on with the photography at the shows. You could look like a Christmas tree, but you'll make a good photo. It isn't necessarily about style, it's about something else.

I feel the process is about discrimination to promiscuity. Even at the men's shows there would be this idea that it was more low-key and not like the circus of womenswear. But now there are 2,000 little Sartorialettes outside each show and some teen cheese-wheel comes along with a hairdo and a stupid necklace and a fishbowl on their feet and everybody goes gaga. And it is the swarm, like piranha, of the other photographers when they spot someone taking a picture 'Who's that? Why are you taking that picture?' 

Jo-Ann Furniss in conversation with Tim Blanks, Industrie 3


  1. "It isn't necessarily about style, it's about something else."

    Interesting quote. What's your take on what that "something else" might be?

  2. Isn't it? The magazine has a series of interviews with pre-eminent fashion critics, really worth a read. I think the 'something else' is being seen to be stylish, rather than to have style full stop. I've heard about people putting 'shot by The Sartorialist' on their resumes, and lingering outside shows they weren't invited to in the hopes of being photographed. So maybe having style isn't enough anymore (if it ever was)- you have to be seen as stylish by someone who 'counts'... what do you think?

  3. I think you're right. So how does that compare to the role of comments on personal style blogs?

  4. Perhaps commenting is an action in the same vein as being photographed by a streetstyle photographer? Both involve having your style being recognised positively by someone else... although I guess commenting is more a relational action because presumably the person commenting has come to the blog to encounter the blogger/read what's been going on, whereas a streetstyle photographer is looking for a look..?
    Comments can be ambiguous, though, because sometimes bloggers comment on other blogs and leave their URL so that the blogger they've commented on (and subsequent comment readers) will go to their own blog, sort of an advertising-by-association. So perhaps leaving a comment on a personal blog might also be tinged with wanting that blogger to reciprocate by reading your own blog.