Bryanboy, Fashion Toast, Style by Kling and the Industrie Magazine blogs are all now being hosted by a new platform, NOWMANIFEST.
I happened upon this development by chance when I was following up reference details for an old post and was surprised to see that such successful blogs have combined under the umbrella of a third party. The manifesto (if I can be so bold) of NOWMANIFEST reads as follows
" “The bloggers have moved from commentators to creators; gone from front row next to Anna Wintour to backstage next to Alber Elbaz in but one calendar year. We have entered the next stage.” - MATERIALWORLD @ blogs.ft.com
Gathering the world’s most renowned bloggers in fashion under the NOWMANIFEST name, we aim to inspire and guide readers around the world. Our bloggers are handpicked due to their strong sense of trends and great impact on their readers. NOWMANIFEST addresses the modern consumer with an eye for fashion and style, and the ones seeking to be fashion-forward.
Throughout history, fashion is known to reflect trends in modern society. NOWMANIFEST should therefor (sic) not only enlighten readers alike all over the world, but also act as a diving-board into the aspiring world of fashion today.
It all happens right here, right NOW."
Not least because they called fashion an 'aspiring world', which is probably the polar opposite of what it actually is (an 'inspiring world', n'est-ce pas?)
The positioning of bloggers is also strange to me- "the bloggers" invoked by the opening quote reads like a massive, silent force, one that has been co-opted by NOWMANIFEST into "our" bloggers. "Our bloggers" who NOWMANIFEST had no part in shaping or assisting to their stratospheric positions- what claim can NOWMANIFEST make on the bloggers it now hosts? And why do these "superbloggers" even need a host like this?
There's something about this I can't put my finger on- I mean, it doesn't really matter, does it? Some bloggers get their sites redesigned and have another portal at which users can find their blogs. Someone call the New York Times!
And yet, there's just something about this seamless incorporation of bloggers that makes me uneasy.