Monday, November 29, 2010

this just in from fashion's front line

white out
adjective and noun
What was once a humble item of office stationery has been elevated to the revered annals of fashionspeak. The 'go-to' title for a story featuring white or light-coloured cosmetics or clothing if they used 'trip the light fantastic' in the previous issue. 

Example: 'It's a White Out!' (followed by a sequence of white/light clothes in an arctic setting or a renovated loft full of white walls and bare floors, maybe with a queen sized bed with white bedlinen upon which the model lolls in a few shots.)

go-to
adjective
The energetic description for an item of clothing that is anything but. If something is 'go-to', it takes no effort to wear and it involves no risk factor. The use of this adjective indicates to you that you could wear it all the time because it is just so on trend, it will go anywhere and you can really dress it up or dress it down. See: black pants, nondescript heels or red lipstick.


Prints Charming
title
UGHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH. Nothing says fashionspeak like a good (bad?) pun.

Example: You know it. An editorial featuring lots of prints. The more clashing, the better.


This post is dedicated to Meg Mason.

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